In April 2019 the US Department of Defense awarded Goodyear a $38 million contract via its Defense Logisitics Agency. This three-year deal for the delivery of aircraft tyres is the most recent in a long supply relationship between the US tyre maker and the country’s military. This relationship continues, despite President Trump’s call for a boycott of Goodyear.
No nasty trick is off-limits in the run-up to the US presidential election. With his call to boycott Goodyear, President Trump has disavowed and repudiated the corporate culture nurtured by the tyre maker over decades. A culture distilled into a concise slogan, ‘Protect Our Good Name’. Non-subscribers can read the full text of this article here.
Call it tit for tat or levelling the playing field, but rubber growers in India are threatening to hit back at the country’s tyre makers over what many view as a betrayal by the tyre industry. The Indian Rubber Growers Association (IRGA) has requested local tyre manufacturers purchase rubber from them at the cost they’d pay for imported rubber, and have threatened to boycott tyre makers that decline to do so. In addition, the IRGA has suggested that growers may importing and supplying the Indian market with cheap tyres.