Christoph Hurst is the new key account manager at B&J Rocket Sales AG. He began in this position on 1 July and is tasked with supporting B&J Rocket’s existing customer base in Germany and parts of Europe. In addition, he will develop new markets for B&J buffing tools in these regions.
B&J Rocket says it always has an eye on the legal requirements that exist in different countries regarding workplace health and safety. In order to better meet these regulations, the company has changed its buffing blade packaging unit and decreased the weight of its packaging boxes by 10 kilogrammes. Boxes containing 30 sets (formerly 50 sets/25 kg) now weigh only 15 kilogrammes and are thus much better suited to the actual load limits applied to the lifting and carrying of occasional loads.
B&J Rocket America has named Caitlin M. Smith its new general manager of sales. The appointment takes immediate effect and sees Smith fill the position left vacant by Ben Graham’s departure from the company late last month. She reports directly to Andreas Müller, president of B&J Rocket.
When B&J Rocket first announced the development of new buffing blades at Reifen 2014, the talk was of “evolution.” B&J had developed a new manufacturing process that enabled the blades, whose external appearance remained almost unchanged, to work much more effectively. The individual teeth cut much more aggressively, faster and remain sharp for a longer period. This in turn reduces heat and smoke build-up and results in an overall longer service life for the blades.
The Rocket rasp has been a core product in the B&J portfolio since the 1940s – the company says the introduction of Rocket buffing system “caused a sensation worldwide” within the retreading industry. The company has long been referred to as B&J Rocket, and now it is adding the Rocket name to its newly-modernised logo.
Ben Graham has joined B&J Rocket America, Inc. as a senior sales manager, and as such is tasked with continuing and expanding the “successful B&J strategy of high-quality products at fair prices with the support of the existing American distribution network.” Graham reports directly to B&J Rocket president Andreas Müller.
In the two years since B&J Rocket introduced its ‘Airbot’ buffing tool range, the company says it has become the most frequently used working tools within the industry and in repair shops. The manufacturer comments that Airbot tools not only look aggressive, they also work that way, and claims greater efficiency, shorter buffing times, better cooling and longer service life courtesy of the tool’s open design and angled setup.
Close global cooperation with both distribution partners and retreaders is a reason for B&J Rocket rasp systems’ growing esteem as one of the most effective and reliable tools in the retreading business. Such a reputation doesn’t appear overnight, B&J Rocket observes; rather, it is a long process based on intensive interaction with users in order to constantly improve product and service quality. This is an integral part of the company’s Quality Plus programme, and a reason why B&J Rocket began a loyalty programme for its global customers in January 2013: the Q-Plus Check-Up promotion.
When B&J Rocket kicked off its new worldwide marketing campaign in January, managing director Andreas Müller commented that the company wanted “loyalty to pay off.” Now, after six months, B&J Rocket has paused to take stock of how the year-long campaign is progressing; Müller confirms that the retreading equipment supplier has “seen a significant increase in demand” since the campaign got underway.
On 15 July 2013, Marcos Guzman took over the position of production manager, responsible for B&J Rocket’s factory in the USA. With immediate effect, Guzman is in charge of quality assurance and improvement for all B&J production. In addition to further optimising production processes he will closely monitor costs and the resources utilised. Furthermore, he is responsible for improving maintenance to ensure a consistently high quality output.
B&J Rocket has launched a long marketing programme, which the company hope will communicate that “loyalty pays off”. And it was with these words that Andreas Müller, managing director of B&J Rocket, kicked off the new Q-Plus global marketing campaign which stretches across the whole calendar year.