Goodyear is the official tyre partner of ERA Championship, the new electric single-seater racing series that will launch this summer as a support series to the Goodyear-supported FIA ETCR – eTouring Car World Cup. As tyre partner, Goodyear will supply tyres to every driver and car in the entry-level electric formula racing series. For the […]
Goodyear has been appointed the official tyre partner to the Le Mans Virtual Series, which got underway Saturday, 25 September, to bring the FIA World Endurance Championship (WEC) and 24 Hours of Le Mans to the sim racing world in partnership with esports industry leaders Motorsport Games.
This weekend’s 89th edition of the 24 Hours of Le Mans is not only the most prestigious endurance race on the planet, but a crucial event for Goodyear. After becoming the exclusive tyre supplier to the LMP2 class racing on the European and global stage, Goodyear is preparing for a large-scale operation to support 26 cars.
LMP2 driver Antonio Felix da Costa is now a Goodyear Brand Ambassador. The tyre maker announced da Costa’s new engagement prior to the weekend’s FIA World Endurance Championship (WEC) 8 Hours of Portimao event; the Portuguese driver called the announcement of his ambassadorship on the weekend that WEC arrived in his homeland an “added bonus”.
After rekindling their partnership in 2019, Goodyear and Brabham Automotive have once again teamed up. Goodyear is supplying its Eagle F1 SuperSport RS as original equipment tyre for the road-going version of the Australian-made supercar, the Brabham BT62R.
It has been nearly two years since the Goodyear brand’s reintroduction to motorsport in Europe, and it is fair to say that operating in a pandemic was not part of the plan when this brand strategy was set out. Tyres & Accessories spoke to Ben Crawley, Goodyear motorsport director EMEA, about his experiences of the 2020 season. Goodyear re-entered European motorsport almost two years ago. While the brand on a global level has “never really been out of motorsport,” bearing in mind its six continuous decades of NASCAR in the USA, Crawley tells T&A that the thinking behind Goodyear’s reentry in more global series “fits into a wider brand rejuvenation” strategy. “We know we have this fantastic legacy and history in racing, and we want to be able to use that to reengage and provide some excitement for the brand and how we communicate the brand with consumers.” The motorsport strategy also coincided with Goodyear’s introduction of ultra-ultra-high performance (UUHP) Eagle F1 Supersport tyres, and “the natural synergies that come with high performance tyres for the road and racing.” Beyond the new product range, the “brand rejuvenation strategy includes the Blimp, racing, and broader advertising and marketing partnerships,” Crawley adds. Subscribers can view the video of this interview in the full version of this article.
Goodyear’s return to the 24 Hours of Le Mans was marked by two podium finishes and a flyover by the Goodyear Blimp during the race. British squad JOTA finished second in the LMP2 class, while French outfit Panis Racing crossed the line in third. LMP2 is the only category at Le Mans with open tyre competition and Goodyear supplied five of the 24 cars entered. The manufacturer says its two podium finishers are testament to the performance and durability of its tyres.
Cars competing in the top LMP2 class of the 2020 European Le Mans Series (ELMS) will use the same tyre specifications as those employed in the FIA World Endurance Championship (WEC). This provides Goodyear with a ready-made opportunity to continue its European motorsport comeback.
From next year, Goodyear will replace its sister brand Dunlop as sole tyre supplier to the British Touring Car Championship (BTCC). Goodyear says the decision comes with a view to enhancing the Goodyear brand within the motorsport and ultra-ultra-high-performance (UUHP) segments. Goodyear first returned to motorsport outside North America at the end of August with the opening round of the FIA World Endurance Championship (WEC) at Silverstone.
Teams from the FIA World Endurance Championship (WEC) will take to the track for ‘Prologue’ pre-season testing at Circuit de Barcelona-Catalunya tomorrow. One of the most significant moments of this anticipated public test session will be the return of Goodyear to international competition.
Dunlop’s long record of success at the Le Mans 24 hours and the Isle of Man TT was continued in 2018, though the tyre brand added victories in other four and two-wheel series too.
Andy Marfleet, currently Motorcycle marketing manager EMEA, has been promoted to the position of Goodyear Dunlop marketing director UK & Ireland.
Clément Marin
Clement Marin