Sumitomo Rubber Industries Motorsport Department has selected Avery Dennison’s AD Maxdura tyre tag for use by endurance racing teams on Falken tyres. Teams will benefit from new data to help them prepare and improve race performance. With a unique RFID transponder implanted in each tyre, information can be read automatically and used to identify precisely which tyres are in use from the pit to the track. To further boost control, as well as stock and performance management, the Avery Dennison Maxdura Tire Tag enables teams to optimize real-time inventory and logistics. In addition, providing a unique ID for each tyre is intended to “improve reuse and recycling processes after the race to make events more environmentally sustainable.”
The drive for efficiency and quality in tyre manufacture has elevated the importance of tracking a tyre through the production process and sparked demand for a new kind of identifier capable of surviving the rigors of the production process intact. Labelling solutions specialist Avery Dennison has announced the release of a new label engineered with this in mind.
Avery Dennison and Ferm RFID Solutions have together created a tyre tread label that, for the first time ever, offers worldwide RFID functionality. The label allows entire pallets of tyres to be read in a single pass and is compatible with all relevant standards.
Avery Dennison’s new portfolio of materials for labelling one of the toughest products to brand – tyres – was named winner of the Innovation Award for companies with over 300 employees at the Label Industry Global Awards Tuesday, September 9. The award recognizes the new portfolio’s ability to boost brand image, ensure tracking ability and […]