Autodoc, the Berlin-based online automotive parts retailer, just got an early Christmas present. The company, which was founded 13 years ago and now has around 4,600 employees in Germany, Poland, Ukraine, Moldova and Russia, reports that sales have exceeded the 1 billion euro mark this year.
Autodoc has appointed Moritz Diekmann as vice president brand management responsible for the development and implementation of then the online auto part retailer’s brand strategy. Within that role, the 49-year-old will develop the Autodoc brand as well as its own brands Ridex and Stark. According to the company, an international team of marketing experts in Berlin and Odessa is available to him for this purpose. Diekmann reports directly to CEO Christian Gisy.
Online auto parts dealer Autodoc has named Spanish footballer and world champion Fernando Torres as the company’s exclusive brand ambassador. Resultant communication activities include a wide range of campaigns, but the focus social media activities in Spain and the UK as well as in all of the other 25 European countries in which Autodoc is currently active.
Online car parts business Autodoc is reporting sales of 600 million euros in the first three quarters of 2020, up 40 per cent compared to the same period last year. In 2019, the company’s revenue between January and September amounted to a total of 434 million euros. Autodoc chief executive Alexej Erdle has now set his sights on the previously announced sales target of 800 million euros by the end of the year, up from 615 million euros in 2019.
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Autodoc; Dirk Dehmel