PR and marketing agency MPA Creative has confirmed a three-year media partnership extension between the British Touring Car Championship and major automotive magazine Autocar. MPA Creative orchestrated the initial deal between the two parties back in 2014, and since then the relationship has enjoyed much success, with all parties committed to extending the joint venture into at least a ninth consecutive year.
Emma King, Ford’s senior purchasing manager at the forefront of the marque’s $11bn investment in EVs, has been named the winner of Autocar’s Great British Women in the Car Industry – Rising Stars 2019 initiative, held in partnership with the SMMT.
The global Dunlop Motorsport organisation has taken part in the World’s Biggest Coffee Morning – dubbed Dunlop’s Fastest Coffee Morning in recognition of the participation of sporting stars – to raise funds and awareness for Macmillan Cancer Support, the brand’s corporate charity. The events taking place today (Friday 29 September) included contributions from Drivers and team members from the Dunlop MSA British Touring Car Championship, FIA World Endurance Championship and European Le Mans Series.
The Autocar Awards, a ceremony held to acknowledge the cars that have achieved an Autocar five-star road test verdict over the past 12 months, takes place at Silverstone on 23 May, and Autocar has announced that this year’s awards will be headline-sponsored by the Vredestein tyre brand. In addition to its top-level support, Vredestein is also sponsoring the ‘Game Changers’ award, a category that Autocar says “celebrates cars that have set new standards or defied convention by turning the established order on its head.”
Hot off the back of beating a four wheel-drive Group N rally car on a Wales Rally GB stage ahead of the event recently, a Yokohama-shod Ariel Nomad has again won critical acclaim from the media. The Nomad scored third in Autocar’s Best Driver’s Car 2015, finishing behind the Ferrari 488 GTB in first and the Porsche 911 GT3 RS.
Car manufacturers are often all too keen to compare the cabins of their new vehicles with the cockpit of a jet fighter, but even if they have the Gloster Meteor in mind it appears such claims hold little water. An investigation by Autocar magazine has shown how ridiculous this oft-used assertion really is.