Vredestein has been engaged in the agricultural segment for over twenty years, and in the UK has now further reinforced its commitment to providing solutions for agricultural OEMs and end users by joining the National Association of Agricultural Contractors (NAAC) as a Corporate Partner.
Yves Pouliquen has joined Apollo Vredestein as head of sales and marketing of the tyre maker’s Europe division. He began in the role this month, bringing with him more than two decades of tyre industry experience.
Apollo Vredestein has been selected as tyre supplier for Lowland Rescue and Kent Central Ambulance services. The services join Medi 4 Ambulance Service in using the manufacturer’s products on their fleets.
Apollo Vredestein is supplying Vredestein brand agricultural tyres to John Deere’s Mannheim, Germany plant, allowing buyers of the tractor-maker’s 6R and 6M series to choose Vredestein Traxion tyres as original equipment.
Riders in the UK and Europe will encounter a new brand of motorcycle tyre later this year, a brand with its sights set on the big players. Entering a hotly-contested market poses a sizable challenge, but the newcomer has several aces up its sleeve. Not only is it produced by a major tyre maker that is already established in Europe, anyone who’s ever shopped for car tyres will find the brand reassuringly familiar.
Growth within the all-season tyre segment is brisk. These tyres hold around ten per cent of the consumer replacement market in Europe, and sales are rising by almost 20 per cent year-on-year. Figures for the UK market are broadly similar. Runabouts and smaller SUVs have driven most activity within the segment to-date, yet Vredestein believes demand exists and is increasing further up the automotive food chain. To cater for this anticipated demand, it has introduced an all-season tyre specifically developed for performance vehicles.
In addition to his existing remit as chief quality & business excellence officer, Pedro Matos has now taken on the added responsibility of leading Apollo Tyres’ original equipment strategy and sales for passenger car tyres in Europe.
Two Apollo Vredestein tyres have been given strong plaudits after earning recommendations from the German-speaking motoring associations and testing organisation ADAC. Looking at commercial van tyres for the first time, the Apollo Altrust van tyre took first position out of 16 models tested, while Vredestein, a relative veteran of such tests compared to its sister brand, was only bested by Bridgestone’s Turanza T005, taking second place on the car tyre podium with its Sportrac 5.
Vredestein will exhibit its latest Traxion tractor tyres on the French market at The Paris International Agribusiness Show (SIMA). The tyre manufacturer said it would showcase its new Traxion 65/70 for compact tractors along with the latest sizes in its Traxion Optimall VF range for large tractors. “It starts with the unique curvature of the tread cleats,” says Ruud Nijland, divisional head sales for agricultural and industrial tyres Europe at Apollo Vredestein.
The launch of a flagship product is a tough act to follow, but Apollo Vredestein has managed to keep things interesting this past year. The ranks of its top-flight Traxion Optimall line have swelled since the tyre’s launch at Agritechnica 2017, and the Vredestein brand is also experiencing growth further down the size scale. By doing so, doors are opening to markets where Vredestein isn’t yet well known in agricultural circles.
Startup Europe Partnership (SEP), an initiative of the European Commission, has distinguished Fiege – which has developed a tyre logistics specialism during the last 10 years – as an Open Innovation Challenger. 24 corporate partners are listed in this annual ranking, including multinationals like Amazon, Dell or Google.
Vredestein has produced a promotional video focused on the role of farmers, their connection to the soil, and the hard work they do every day. Made by award-winning Amsterdam-based studio Sounds Like Film and the result of nine months of filming, the video is part of Vredestein’s Live the Land campaign for its agricultural tyre portfolio.
Apollo Vredestein has added a new tyre to its Vredestein Traxion range. The Traxion 65/70 makes the most of proven Traxion technology to meet the specific requirements of standard and articulated compact tractors such as those frequently used in vineyards, orchards and for municipal services. Apollo Vredestein anticipates that the compact Traxion 65/70 will “set new standards” in traction, stability and wear resistance.
The Vredestein Traxion Optimall tyre range has grown to a total of ten fitments with the addition of seven further sizes. The first of these new sizes will be introduced at the EIMA agricultural show in Bologna next week.
Top honours in the Auto Bild Sportscars comparative evaluation of ten winter tyres have gone to the Vredestein Wintrac Pro, and Apollo Vredestein is thrilled with how its recently-released tyre performed.