Australian Reader’s Digest has compiled and released its 2018 Most Trusted Brands list, and Bridgestone returns as a top-ten trusted brand. The tyre maker was ranked in tenth place across all trusted brands categories, finishing ahead of Aussie staples such as Vegemite and Aerogard. Bridgestone also claimed the title of ‘Australia’s Most Trusted Tyre Brand’ – a distinction introduced in 2014 – for the fifth consecutive year. Goodyear and Michelin were named as ‘highly recommended’ brands in the tyre category.
Bridgestone Australia has become a platinum partner to NatRoad, a non-profit association representing more than 40,000 large and small trucking companies who employ more than 140,000 people within the country’s road freight industry.
Bridgestone has been selected as an original equipment tyre supplier to the latest generation BMW 7 Series. The tyre maker’s Bridgestone Australia subsidiary reports that the Potenza S001 run-flat will be fitted as standard equipment on the 730d, 740i and 740Li in size 245/45R19, with an optional size 275/40R19 rear axle fitment available. For the 750i and 750Li, staggered sizing in 245/40R20 and 275/35R20 is provided.
It’s a little under three weeks until the start of this year’s Bridgestone World Solar Challenge, and the tyre maker sponsor has shared details of one entrant equipped with its products – a vehicle it says is set to become both the first road legal solar sports car in Australia and the world’s fastest electric vehicle when measured over a 500 kilometre stretch.
Australian actor and professed car enthusiast Shane Jacobson has signed up to be an ambassador for the 2015 Bridgestone World Solar Challenge. In this role he will provide a behind-the-scenes look at the event, which will see 46 teams from 25 countries make the solar-powered journey from Darwin to Adelaide.
Bridgestone is celebrating the centenary of the Firestone brand in Australia. Firestone tyres were first sold Down Under in August 1915, just 15 years after the Firestone Tyre and Rubber Company was first set up.
In the absence of legislation regarding the disposal of end of life tyres, New Zealand’s tyre importers, wholesalers and retailers are free to deal – or not deal – as they please with the more than 5 million tyres demounted from vehicles every year. According to estimates published by the Tyrewise project, some 70 per cent of these tyres end up in landfill. This is why Bridgestone considers the agreement it has signed to collect and recycle waste tyres from its stores throughout the country’s North Island “breakthrough”.
Bridgestone’s Australian subsidiary has presented its inaugural Career Establishment Grant to a Queensland researcher working on a cure for blood cancer. The Career Establishment Grant is part of the National Research Program operated by Australia’s peak body for blood cancer, the Leukaemia Foundation. The research grant was presented to Dr Colm Keane of the University of Queensland’s Diamantina Institute on 17 February.
Wacol, in the outer suburbs of Brisbane, is in a region of Australia that enjoys more than 260 days of full or partial sunshine a year. It is also home to Bridgestone’s sole manufacturing facility in the country, the retreading plant operated by Bridgestone Australia subsidiary Bandag Manufacturing Pty Ltd. Bridgestone reports it is now utilising the sunshine in Wacol at the facility following the installation of two 100 kilowatt solar power systems.
Three hundred and not out – Bridgestone Australia reports its retail network recently scored its third century, with 300 franchise and license stores now operating in the country under the Bridgestone name. The company’s franchise business began in Australia with Bridgestone Tyre Centres in 1986 and expanded in 2006 with the launch of Bridgestone Select franchised stores and licensed Bridgestone Service Centres.
Bridgestone has beaten Michelin and Pirelli to be named Australia’s ‘most trusted tyre brand’ in a survey carried out for Reader’s Digest Australia. The publication’s Trusted Brands 2014 survey rated brands in 46 categories on a scale of one to ten, and named one winner and two highly commended runners-up for each category.