The unique integration of quality tyres, the latest technology and a strong environmental emphasis puts the fleet tyre segment at the cutting edge of the industry. Add in the fact that key customers bring with them well-structured and large volumes and it is clear to see why this area is so important to the business. The June magazine’s fleet feature considers this business from a range of angles as it aims to bring you the latest fleet tyre information in a UK and wider European perspective.
Tyres built primarily to deliver enjoyable driving experiences for top-end cars are a big focus for every global tyre brand. Offering high margin potential, as well as a chance to differentiate the brand on a performance level, the segment is economically and technologically attractive. Recent launches have focused on the very top end of this 17″ and above segment, often referenced as the ultra-ultra-high-performance range. In June, Tyres & Accessories looks at these high-technology products in more detail.