Marangoni: Changing the world of retreading is our responsibility
The Vipal agreement, the Dmack project, the political storms, the ever-changing retreading market. Vittorio and Giuseppe Marangoni, president and vice president of the Italian Marangoni Group, talk about these industry-related topics and more in an interview with Tyres & Accessories.
Many retreaders face an uphill battle just to maintain their position in European retreading markets. For those that do, a key factor in their success is – as we’ve previously commented in these pages – possession of a stable customer base. Yet loyalty is only earned through unflagging effort; maintaining close relations with customers is important, as is product quality and price in comparison with new tyres and the competition’s retreads. A fine example of how this works on a small, regional scale can be seen at W.H.H. Reifenerneuerung, a Hamburg, Germany-based retreader that’s been in the business for almost 40 years.