Goodyear launches ‘My Feel Good Place’ social media campaign
Goodyear launched a new social media campaign to back up its “Made to Feel Good” slogan. The “My Feel Good Place” campaign is being run through Instagram, collecting images of people’s favourite spots from around the world and automatically generating an interactive map. Goodyear states that the initiative represents an expansion of its mission statement; the manufacturer wants to expand the meaning of its slogan from “giving people the experience of a comfortable journey to the experience of that next inspiring, familiar or even life-changing destination.” Instagram users can submit pictures to the platform tagging a photo with #MyFeelGoodPlace. Their shot may then be eligible to win a few prizes, including a grand prize of two Goodyear-sponsored around the world airline tickets.
Continue ReadingToyo Tire anti-quake rubber controversy sends shockwaves through share price
Toyo Tire & Rubber Co.’s share plummeted by the most in four years this week after the company revealed that a rubber product it sold as a building material for protecting against earthquakes failed to meet the necessary certification. The news, which was released in an official statement on 13 March, revealed that that its […]
Continue ReadingJohn Salvatore the new Carlstar CEO
The Carlstar Group, LLC named John C. Salvatore as chief executive officer on 16 March, with the appointment effective immediately. Dino Cusumano, Partner of American Industrial Partners, Carlstar’s majority shareholder commented: “We are very excited to have John lead Carlstar as its CEO. John brings with him a long history of leadership and accomplishments in […]
Continue ReadingMichelin: European tyre demand improving, emerging markets face headwinds
Michelin’s February tyre demand data shows a sequential improvement in replacement demand in most markets. With China and Brazil being the only real exceptions, basically every other showed month-on-month increases - the first positive uptick months. The situation in China however, is somewhat bleaker. According to the Michelin tyre demand data, Chinese passenger car tyre replacement demand dropped -13 per cent from growth of +18 per cent in January. “This is a worrying indicator for broader China consumer demand”, Morgan Stanley market analysts wrote in an investor’s note data 13 March 2015.
Continue ReadingNDI seeks new partners for a greater presence in Germany
Danish tyre wholesaler Nordisk Dæk Import (NDI) aims to significantly develop its market presence in neighbouring Germany. Carsten Andersen, area sales manager for the Brørup-based company, says NDI is currently searching for a dozen or so partners to take over distribution of its Nordexx private brand in Germany.
Continue ReadingJoint venture encourages drivers to lose their car keys
Continental aims to capitalise on the growing interest in car sharing services through its participation in a new joint venture. The tyre and automotive systems manufacturer has teamed up with Belgian automotive service group D’Ieteren and formed the OTA keys joint venture, which will focus on developing virtual car keys that can be controlled by a mobile phone. The joint venture was funded in September 2014, however Continental has only now announced its participation in OTA keys.
Continue ReadingContinental implementing second ContiLifeCycle project phase
Retreading capacity at Continental’s Hannover-Stöcken site, located near the German tyre maker’s headquarters, has grown faster than many anticipated. Speaking with Tyres & Accessories, the director in charge of Continental’s Retread Business shares that the second expansion phase that began late last year will be ready during the course of 2015. And Christian Sass points out that while this second round of work will exclusively focus on furthering Continental’s mould cure retreading capacity, this doesn’t in any way mean pre-cure retreading and the company’s ContiTread partners are not being looked after.
Continue ReadingConsumers most likely to repeat-buy mid-range tyres
Tyrereviews data suggests mid-range is perceived as outperforming premium The tyre-buying public is most likely to repeat-buy mid-range tyre brands, according to data collected and compiled by consumer tyre rating website, tyrereviews.co.uk. The data, which is based on a total of 11,429 consumer reviews even goes as far as saying that consumers believe their mid-range […]
Continue ReadingTitan International announces Q1 cash dividend
The Board of Directors of Titan International has approved a quarterly cash dividend of US$.005 (one half cent) per common share for the first quarter of 2015. The cash dividend is payable Wednesday 15 April 2015 to stockholders of record on Tuesday 31 March 2015.
Continue ReadingDeere & Company awards Michelin for supply excellence
Michelin group has earned multiple recognitions from US heavy equipment manufacturer Deere & Company for products and support delivered by Michelin’s operating units around the world to various John Deere equipment segments. The Michelin group’s Agricultural and Earthmover operating units were named “Supplier of the Year” as well as a partner-level supplier for 2014. Partner-level supplier is Deere’s highest rating for suppliers under its ongoing “Achieving Excellence” initiative.
Continue ReadingSailun Tyres becomes World Child Cancer charity sponsor
Sailun has announced that it has become the exclusive automotive sponsor of global charity World Child Cancer. The charity is dedicated solely to addressing the global inequality in diagnosing and treating children with cancer. Of the more than 200,000 children who develop cancer worldwide each year, 80 per cent are from low or middle income countries where fewer than five per cent will survive. The survival rate in high income countries is 80 per cent.
Continue ReadingATG’s Yogesh Mahansaria wins Ernst & Young Entrepreneur of the Year Awards 2014
Yogesh Mahansaria, founder and CEO of Alliance Tire Group, received the “Ernst & Young Entrepreneur of the Year Awards 2014” in the ‘manufacturing category’ in Mumbai in February. The distinction was awarded for the 16th time in India this year. The E&Y prize is the second Yogesh Mahansaria has won in a short, following the Forbes […]
Continue ReadingSumitomo OE on Mazda CX-3 CUV
Sumitomo Rubber is to supply tyres for the new Mazda CX-3 crossover utility vehicle. The CX-3 will be fitted with Dunlop-branded Enasave EC300+ tyres, according to a company statement. The Dunlop Enasave EC300+ is Sumitomo’s latest fuel efficiency-optimised tyre. According to the company, it offers reduced rolling resistance, superior ride comfort, and a balance of safety […]
Continue ReadingFormer Kumho Europe marketing director returns as president
Kumho Tire has appointed Charles Kim as the new president of Kumho Tire Europe GmbH, based in Offenbach. Kim was Kumho’s European marketing director from mid-2011 until the end of 2012. With 24 years of experience at Kumho, Kim reportedly has a reputation for being “doer” as well as a straight talker. Charles Kim spent […]
Continue ReadingContinental open to working with Apple on ‘iCar’ – but lowers expectation for electric car uptake
Millions can’t imagine life without their iPhone and iPad, and now a watch is tempting the hearts, minds and wallets of Apple devotees around the world. And if the rumour mill is churning out anything half approaching the truth, the US firm is also working on producing an Apple-branded car with the help of ex-Tesla engineers. If an Apple car does come to fruition, Continental may play a contributory role in its development.
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