TOYOTSU BINTER AUTOMOTIVE PARTS PTE LTD

Binter’s roots began as an independent tyre retailer in Singapore during the early 1950s. Based on the foresight and business acumen of Binter’s founders and management, Mr Lim Kim Pon and Mr Francis Lim. the business grew in size and stature. By the 1980s, Binter had moved up the supply chain and had become a major wholesaler in Singapore. Originally Binter’s core competence was focused on the domestic market.

In recent years, the number of aged, used and imported used cars has been increasing. In addition, the automotive aftermarket market, including vehicle maintenance and repairs, is also expanding considerably. Meanwhile, supply chain gaps include the lack of a supply of high-quality commercial parts for aged reporting used cars and the absence of excellent, value service channels. Under this circumstance, Toyota Tsusho and Binter aimed to integrate their respective tire and commercial parts sales businesses into TBAP with the goal of expanding the automotive aftermarket business in Asia.