President Trump attacks Goodyear in tweet
Goodyear has been forced to release an official response after US President Donald Trump urged motorists not to buy its tyres in a social media message. On 19 August, the President rebuked Goodyear in an apparent critique of its “One Team” equality policies, saying: “Don’t buy GOODYEAR TIRES – They announced a BAN ON MAGA HATS”. He further suggests that motorists could “Get better tires for far less!” – pointedly undermining the company’s premium brand positioning and performance without reference to any tyre performance or price data.