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Continental has extended its longstanding partnership with football club Hannover 96. The new contract runs for five years, starting with the 2023/2024 season, and is independent of the club’s league affiliation. Hannover 96 currently plays in Germany’s second division 2. Bundesliga.
Continental has extended its relationship with German Bundesliga football club Hannover 96 through the signing of a new sponsorship agreement. The new contract covers a five-year period, beginning in the 2018/19 season, and includes television and in-stadium advertising slots. A further aspect of the new contract is Continental Reifen Deutschland GmbH’s support of the new Hannover 96 junior academy that opened in summer and serves as a training facility and home ground for the club’s U11 to U23 clubs.
In recent months Continental AG has been evaluating potential sites for its new headquarters, and has examined plots in Hannover and the nearby town of Garbsen. The company now shares that it is favouring the location near the ‘Pferdeturm’ in Hannover as the site for its future headquarters. Continental says it has officially entered concrete, detailed negotiations to this end with the city of Hannover.
Infinity reports that it intends to step up its European truck tyre development and sales activity in 2015. And as a prelude to this, the company will be debuting its range at IAA 2014 in Hall 25 Stand A02.
“The decision to be at the largest commercial vehicle fair is to support our engagement in the important European market”, commented KK Singh, European sales manager. “Infinity offers high quality products for the most demanding conditions. Our latest products are being developed in the most modern facilities and further tested in Europe and are being constantly improved to meet the highest regulation standards. Our growing success, and also the positive reactions of our partners, now gives us confidence to display our excellent products to wider markets”.
GT Radial will be displaying 18 tyres at IAA Hannover 2014, of which 11 make their show debut including the recently launched GSW226 winter steer axle and GTL925 low platform trailer pattern tyres.
The GSW226 is the brand’s first specific ‘winter’ marked tyre, and carries the three peak mountain snow flake (3PMSF) symbol denoting all season capabilities and exceptional performance in severe winter conditions including snowy, icy and wet roads.
One size fits all is a poor solution when it comes to clothing, and it’s also an unacceptable compromise for tyres. What’s good for one market may gain a lukewarm reception in the next. For this reason Giti Tire, like other tyre majors, designs and manufactures market-specific products. This commitment to delivering tyres tailored to regional conditions and preferences was given a significant boost this year with the establishment of new research and development centres in the US and Germany. Towards the end of October, Tyres & Accessories visited Giti Tire’s new European Research and Development Centre just north of Hannover to find out more about the new facility and the people who’ll lead it.
After spearheading the turnaround of Continental Tire North America’s consumer tyre business, Andreas Gerstenberger will now turn his attention to Continental AG’s retail store business. Gerstenberger was named executive vice president of ContiTrade, which operates company-owned and franchised retail tire stores in 12 European countries. He will relocate to Hannover, Germany, later this year. Bill Caldwell, head of CTNA’s passenger and light truck tire OE business, was named to replace Gerstenberger. He will serve as vice president of sales and marketing.
“Andreas has played a pivotal role in building an excellent marketing and sales team that contributed significantly to the turn around of CTNA’s operations,” said Matthias Schoenberg, CTNA CEO. “He developed an outstanding team, and together they delivered for us a consistent marketing strategy, which included the revamping of the Continental and General tire brands, developing innovative consumer promotions as well as growing our retail footprint to ensure profitable growth for CTNA.
Giti Tire has increased the available “Powered by Sparco” fitments of its GitiSportS2 ultra-high performance tyre in Europe, adding 22 new dimensions to the existing eight. This version of the tyre, which targets sports cars and premium SUVs with low ratio sizes between 225/45R17 and 315/30R22. All sizes are rated A for wet grip and the majority are speed-rated Y. In total, the GitiSportS2 is now available in 63 sizes with rims from 16-22”, section widths from 195-315, series sizes from 30-55, including SUV, and speed indices from V-Y.
Fulda-based UTH GmbH will showcase its latest machine generation at Tire Technology Expo 2024, taking place from 19-21 March in Hannover. The company will present its current product line-up, offering solutions that have “established themselves worldwide as the standard for gentle and clean processing of rubber compounds”.
Tyres & Accessories' monthly 'Tyres News in Numbers' column boils down the latest tyre industry news to the most important statistics of the month. This month we look at the big numbers from December 2023.
The estimated worth of the total market for UK-produced and imported alloy wheels
Continental is styling itself as a “pioneer in innovation” by accelerating the evolution of its sustainability concepts into production tyres. The manufacturer is using silica from rice husk ash, carbon black from end-of-life tyres, and polyester from recycled PET in series tyres already, backing up head of sustainability Jorge Almeida’s maxim that “Sustainable innovations belong on the road and not in a showroom.” The UltraContact NXT car tyre, launched in 2023, is the current apex of this strategy, its most sustainable production tyre to date. Conti innovated the use of silica from agricultural waste, polyester from recycled PET and other renewable and recyclable materials from 2021 with the Conti GreenConcept concept tyre. Many of these technologies have subsequently been used in its series tyres. Overall, Conti says this underscores its claim to be “the most progressive manufacturer in the tyre industry when it comes to sustainability.”
Continental presented its product and service portfolio for the agricultural sector at Hannover’s Agritechnica 2023 show in November. The manufacturer demonstrated its technology solutions to support farmers and manufacturers tackling today’s agricultural challenges under the tagline “Our Smart Farming. For your harvest of tomorrow.” Conti used insights gathered in its “Agriculture in Transition” study, which looked at farm operators’ attitudes in five large regional markets (Germany, France, USA, Japan and Brazil). The study confirms that most farmers take the responsibility to pursue more sustainable farming very seriously while trying to tackle the challenge of adapting to new conditions caused by environmental change. Conti’s display demonstrates how the company’s divisions are engaging with the agricultural market, including the new environmentally friendly weed control system, designed and developed by Continental Engineering Services (CES), and ContiConnect Lite, a version of its tyre pressure monitoring system that integrates with farmers’ smartphones.
The demands on the agricultural industry around the world are evolving rapidly. Spiralling cost pressures mean an uphill battle for farmers transforming their operations to feed a growing global population more sustainably. While there is substantial variance in the global market, this context means there is substantial demand for innovative, high-technology solutions for agricultural tyre supply, which increasingly transcend the boundaries of the tyre itself. Since it re-entered agricultural tyre manufacturing in 2016, Continental has supported the development of its European agricultural tyre business with heavy investment in its production line at Lousado, Portugal; Tyres & Accessories profiled the factory in the November 2023 issue. For this year’s agricultural tyre feature, T&A spoke to Tom Godwin, sales manager – agricultural for Conti in UK and Ireland, about the development of the company’s agricultural tyre business in our home markets and its strategy for taking on well-established agricultural tyre premium brands, as well as seeing the Conti TractorMaster VF in action with Dave Oldershaw Groundworks and Contracting in rural Herefordshire.
On 13 December, Continental invited 150 local political, business and cultural representatives to celebrate the official opening of its new headquarters in Hannover, Germany. It followed this up the next day with a larger event for its workforce. Many employees had by this time thoroughly familiarised themselves with the facility, as they’d begun working there a fortnight earlier.
The word sustainability is in everybody’s mouths these days and retreading plays an important role here when it comes to tyres. But although fitting nicely with the zeitgeist, retreading has been around for quite some time. Continental, for instance, has been in the business for more than 120 years.
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