Company News

Bridgestone enlarging its Central Europe operation

Bridgestone enlarging its Central Europe operation

As of 1 July, Bridgestone Europe’s Central Europe region will grow to include the four countries currently grouped as the Nordic region. Denmark, Finland, Norway and Sweden will join Austria, Germany in Switzerland in the enlarged regional operation.

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UK News

Stapleton’s invests in digital marketing

Stapleton’s invests in digital marketing

Stapleton’s has worked with Nottingham-based digital marketing agency, Adtrak, to “improve the brand’s digital presence, create a more efficient tyre booking system, and expand its audience reach.” Specifically this means Adtrak has developed a new corporate site, refreshed branding and brand guidelines, new stationery and promotional folders as well as making a new social media presence and strategy.

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Product News

Xingyuan introduces Anchee brand

The export office of Qingdao-based Xingyuan Tires Group, which is around the 30th largest tyre manufacturer in the world and has been a top 10 Chinese tyre manufacturer since 1994, has announced the introduction of the new Anchee passenger car tyre brand.

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Motorsport News

Goodyear returns to Le Mans and FIA World Endurance Championship

Goodyear returns to Le Mans and FIA World Endurance Championship

When Goodyear launched its Eagle F1 series and Supersport tyres back in April, the company said this branding decision meant Goodyear was coming “back to the track”. Now we know precisely what this means as Goodyear has announced that it will re-enter European and International sportscar racing by developing a new range of tyres for the FIA World Endurance Championship (WEC), including the Le Mans 24-hour race.

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Retreading News

Marangoni rationalises European tread range

Marangoni rationalises European tread range

With the launch of its latest range of pre-cure treads, Marangoni Retreading Systems has fully integrated its European product lines. The new range only includes two brands – PRL and Unitread – and Marangoni says this will lead to a “significant reduction of the complexity previously caused by product overlaps.”

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Comment

Do tariffs and trade wars work?

Do tariffs and trade wars work?

At the time of going to press, the President of the United States of America is mid-way through a state visit to the UK. Before he even landed on British soil, President Donald Trump stirred up controversy by tweeting his disparaging thoughts about London Mayor Sadiq Kahn. Whatever view one might hold about the propriety of Trump’s visit, we all know that 31-gun salutes and tea with the queen are about more than niceties. Sure enough less than 24 hours into the state visit, presidential talk turned to trade, with Trump backing out-going Prime Minister Theresa May to complete Brexit negotiations and promising a “phenomenal” trade deal between the US and UK. But all this is set against the backdrop of all-out trade war between the US and China at the same time that Europe is involved in somewhat more Cold War-esque trade skirmishes with China as well. The questions are: do such measures work? And what do they mean for the tyre business?

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