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CTS rebrands as Citira

Author: Chris Anthony Comments: 0
Circular Tire Services is rebranding as Citira, replacing the temporary CTS name

When Colmec, Lapin Kumi and several other Nordic service stations came together, CTS was born. In April 2025, CTS – which stands for Circular Tire Services – announced its intention to acquire service formerly Pirelli-owned Däckia retail chain. Now, the operation is rebranding as Citira, replacing the temporary CTS name. For its part, Citira aspires to build a leading circular tyre management provider in Northern Europe.

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