Paul Cowland becomes Envoy Tyres brand ambassador

Paul Cowland has become a brand ambassador for Envoy Tyres. The professional car enthusiast has fronted several television shows on car culture and worked for popular car brands such as Subaru, Isuzu and Saab. Envoy Tyres is a new sister brand to Davanti Tyres, targeting high product quality at an accessible price range. As the first face of the brand, Cowland will help raise UK brand awareness for Envoy, while seeking to increase consumer knowledge about the importance of purchasing quality tyres. He commented, “I’m really looking forward to spreading the word about Envoy and also showing consumers why they should be putting tyres and tyre safety higher up their ‘to do’ list.”