Tyrepress sites offer powerful platform for global tyre business

With 1.5 million users from 232 territories in the last calendar year, Tyrepress publisher Tyre Industry Publications offers a truly global and independent news and analysis platform for the tyre, servicing and aftermarket business.

Figures from Google Analytics demonstrate that Tyrepress, its Chinese-language business news site Tyrepress China, and consumer tyre advice website WhatTyre, together offer a substantial and unique service for readers and advertisers alike.

In English, Tyrepress offers an unrivalled business-to-business information source, combining independent journalism with longer-term analysis, all of which is collected in print in the monthly magazine, Tyres & Accessories, as well as the newly published Trends & Facts exploration of the latest tyre industry megatrends – both of which are available online to Tyrepress Professional Members and subscribers. Overall, that’s why Tyrepress draws well over 1 million views every calendar year, as well as 4.5 million website interactions.

The newer Tyrepress China website extends this coverage to Chinese language users, and is growing quickly as a result. More than 140,000 users visited the site in 2024, and its tyre industry-leading coverage in Chinese promises further growth in 2025.

WhatTyre completes Tyre Industry Publications sphere of influence, offering a full-market product guide, complete with its Tyrescore algorithm, which examines data sources like the EU tyre label, independent tyre testing, original equipment homologations, and ESG certifications to offer tyre buyers an independent, and very easy-to-use rating of products. Tyre retailers can also employ WhatTyre at the point of sale to support tyre buying decisions, demonstrating the relative qualities of the products available.

And that’s not the only way dealers can harness WhatTyre to their benefit. With its high Google ranking, a quality, independent approach to tyre profiles and news and advice articles, and annual WhatTyre Awards and Buyers Guide, WhatTyre continues to grow its own user base, demonstrating its influence on tyre-buying decisions. The site’s dealer directory, with links back to your tyre business can boost both your online traffic and in-store footfall.

Whether you are the head of a global tyre brand or an independent dealer, you can harness all of these benefits at an extremely cost-effective rate. Contact Scott@tyrepress.com, or browse our products, including the all-encompassing Tyrepress Professional Membership, in the Tyrepress Shop section.