New SD-International MD

In response to the ever-changing market demands and to offer a “more personalized services to customers”, the board of directors of SD-International has promoted Leo Gu to the role of managing director. Leo Gu brings 23 years of extensive tyre sales and brand management, with company representatives stating that “his leadership and expertise will infuse new vitality and direction for the company”.

Commenting on his promotion, Leo Gu stated: “I am honoured to assume the position of leading SD-International. In the future, we will remain focused on providing the highest quality products and services to meet the diverse needs of our customers.

“SD-International is committed to consistently offering the best quality, optimal service, and the innovative products to its customers. We believe that under Leo Gu’s leadership, SD-International will reach new heights of success, bringing more value to our global clientele.”

SD-International was founded by Mike Zhang, in 2001. After years “dedicated to the design, research, development, and sale of tyres”, the company has become known as the owner of the Pace, Toledo and Zeta tyre brands. These tyres are sold across over 100 countries and in a range of segments including: car and light truck as well as summer, winter and all-season tyres plus electric vehicle tyres. To help serve its global customers, SD-International has established offices in the UK, USA, India and Mexico.