‘The target is full digitisation’ – Direct Tyre Management’s growing fleet tyre influence

An ice cream van was parked in front of the door when Tyres & Accessories visited Direct Tyre Management’s (DTM) new Blackpool headquarters in mid-May. At the same time, staff were presented with sticks of rock, buckets and spades and were enjoying food together. The reason? The DTM team were celebrating the official opening of the company’s Blackpool HQ and executives were welcoming staff to the new location a few miles up the road from the previous offices in Skelmersdale. Beyond the team-building benefits of the celebrations, the relocation itself illustrates how DTM has developed from a niche player into a fast-growing digital fleet technology business. Tyres & Accessories met with chief technology officer Dominic Clark and sales manager Simon Makin in order to find out more.