Despite absorbing costs, YOHT announces ‘unavoidable’ price increase

For the fourth time this year, Yokohama Off-Highway Tires (YOHT) is increasing prices for its products. In announcing the new pricing that will be applied from 1 December, YOHT stresses it has sought to keep the increases in 2021 “lower than the industry average” by itself absorbing “the major part” of the “dramatically rising cost for raw materials and freight” rather than pass these additional costs on to customers.