Domestic holiday popularity prompts TyreSafe message
Uncertainty about the safety and logistics of foreign travel means more holidaymakers will drive to other parts of the UK. YouGov data shows 47 per cent of British holidaymakers are planning to visit another part of the country in 2021, with many relying on their vehicle to get them to their destination. This rise in longer car journeys has prompted TyreSafe to remind drivers that there are more tyre-related incidents on the roads in summer than at any other time of the year.
Stuart Jackson, TyreSafe chair, said: “In a year laced with so many ups and downs and ongoing uncertainty, the last thing holidaymakers want is their trip spoiled by a tyre-related incident that could be prevented by performing basic checks. While we are all keen to enjoy our new-found freedom, just five minutes checking your tyres could be the difference between making memories and a trip cut short.
The lifting of all legal coronavirus restrictions means more drivers will be returning to regular driving too, including commuting, after periods of less than regular activity in their cars. Vehicles parked for longer than usual periods may be at greater risk of tyre cracking and deteriorating in adverse and warm weather conditions.
As a result, TyreSafe is reminding drivers of its many tyre safety messages, such as ACT, its acronym standing for air pressure, condition and tread – three things the organisation advises motorists to check before setting off. The organisation also encourages motorists to check the spare wheel, if one is fitted, as well as familiarising themselves with tyre changing equipment.
TyreSafe’s summer campaign includes videos, digital media and assets to help supporters to spread the message.
Jackson concludes: “Wherever you want to be this summer, be tyre safe.”