Automechanika Birmingham names Elrick as sales director

Messe Frankfurt, the organiser of Automechanika Birmingham, has appointed Grant Elrick as the company’s new sales director. Elrick is responsible for all sales and commercial activity around the Automechanika Birmingham show.

He brings with him over 20 years of experience in sales leadership within media and exhibitions across a number of sectors. These include construction, maritime shipping, optometry and real estate. During his career, Elrick has been responsible for launching and reinventing events using a customer-centric approach.

“The pandemic brought with it many challenges for the events industry, so I’m looking forward to working with Automechanika Birmingham to safely bring our customers back together through face-to-face exhibitions,” explained Elrick.

Simon Albert, managing director at Messe Frankfurt said: “Grant is an experienced professional with a strong network and excellent leadership skills. We are delighted to have him join the team for this role. His wealth of experience, knowledge and fresh ideas will help us to reach our full potential and continued future success of Automechanika Birmingham events.”