Record response rate to motorcycle dealer survey

The National Motorcycle Dealers Association (NMDA) has published details of its Autumn 2020 Dealer Attitude Survey (DAS). Paddy O’Connell, Head of the NMDA, revealed that the response rate was the highest ever, at 31 per cent; something that he describes as “very positive” and indicative that a growing number of dealers see the survey as an important and useful channel to provide feedback on the business relationship with their manufacturers.