Sumitomo South Africa helps Google Street View in mapping adventure
Whether it’s for journey planning or for looking at own houses online, we’ve all used Google Street View. Now, Sumitomo Rubber South Africa is helping fill the gaps in Street View’s maps and having and off-road adventure at the same time.
The Dunlop Grandtrek Uncharted journey took the brand to all nine provinces in South Africa, seeking out roads far from the beaten track that could be added using a special 360-degree camera. The tyres selected for the journey included the Dunlop AT3G, AT25, and the recently launched AT5. This allowed for a mix of roads from tar and gravel, to all-out off-road.
“The journey should be just as exciting as the destination. In the old days, adventurers would map out new places they discovered. We wanted to capture some of this spirit and show customers that our Grandtrek range allows them to go places that even Google hasn’t yet been. We’re very excited as this is unique and something no other tyre manufacturer has ever done. With Dunlop Grandtrek, you can take the road…even when there isn’t one,“ said Riaz Haffejee, CEO of Sumitomo Rubber South Africa.
The Grandtrek Uncharted 360-degree footage has been uploaded to the Google Street View platform. Adventure footage has also been uploaded to the Dunlop SA social media accounts on Instagram, Facebook, LinkedIn and Twitter, as well as the YouTube channel.