Bridgestone and ETB launch Mobox tyre subscription in the UK
Bridgestone and ETB Autocentres have introduced the Mobox all-inclusive monthly tyre subscription service in the UK. First piloted in 25 First Stop stores across France in October 2017, Mobox has now been expanded to 30 Speedy shops in France and 20 First Stop stores in Spain since June 2018. The programme was rolled out in other European nations in 2019 and now makes its UK debut.
The Mobox subscription offers new tyres, full warranty and other premium vehicle-related services from £7 per month. It is initially available in five pilot stores prior to rolling out across all 31 network centres.
Basic packages include new premium tyres, fitting and full warranty for tyre related damage, as well as additional vehicle-related services such as tyre checks, rotation and wheel alignment. The warranty means that if MOBOX customers incur a puncture or any other kind of tyre damage, the tyre will be repaired or replaced free of charge. Customers will also have the option to adapt their packages to include extra products and services, such as MOTs and services.
Mobox packages cover main premium tyre brands and provide customers with access to the central MOBOX web-platform, from which they can easily manage their subscriptions online. All customers also have access to a multilingual call centre for customer support.
According to the company’s launch statement, “the unique Bridgestone offering is an example of the world’s largest tyre and rubber company combining its industry expertise with the opportunities presented by macro-economic and societal trends in order to provide solutions to the real problems faced by drivers on the roads.”
Bridgestone’s vice president for its North Region, Andrea Manenti, said: “The growing global popularity for the service economy provides us with a great opportunity to diversify what we offer to customers and bring added convenience. Mobox is a simple and affordable alternative to our more traditional services, and it’s fantastic to be in a position to offer it out to customers.
ETB Autocentres retail director Paul Nunn said: “The beauty of Mobox is that you know precisely how much you spend. The monthly fee is fixed in the first year and decreased to a lower flat fee in the second year. We hope that the flexibility and convenience that MOBOX provides will resonate with motorists and that this might be the beginning of a new way of purchasing and maintaining tyres.”