Superior Industries says no to TTC 2020 presence, evaluating effectiveness of exhibitions

Superior Industries at TTC 2018; the company is now evaluating its approach to exhibitions

Anyone searching for Superior Industries Europe’s stand at next year’s The Tire Cologne will look in vain. The wheel manufacturer says it won’t exhibit at the trade show. Gerald Steinmann, Superior Industries’ director of marketing and e-commerce for the aftermarket, explains why.

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