Davanti signs TTI distribution deal for France, Germany, Benelux

Sales director for Mainland Europe Michael Eckert and general manager Peter Cross announce Davanti's TTI partnership with the wholesaler’s CEO Peter-Alexander van’t Hof

Davanti has unveiled a major distribution deal with Dutch wholesaler Tyre Trading International (TTI) at Equip Auto in Paris. The British tyre brand, which is now distributed in more than 60 countries globally, inked the deal offering next-day delivery across France, Germany, and the Benelux countries at the event.

“It’s the perfect fit,” said Davanti Tyres general manager Peter Cross. “Both Davanti and TTI are globally successful, family-run businesses with similar shared, traditional values.

“At the same time we are both progressive businesses with ambitious growth plans. TTI has developed a highly efficient and far-reaching distribution infrastructure from its base in the Netherlands.

“Our partnership will initially focus on building the Davanti Key Dealer network in Germany, France and Benelux and we will be working together to accelerate our key dealer network across Western Europe alongside TTI.”

Having sealed the deal in mid-October, TTI has made the entire Davanti range available for distribution via its extensive logistics and storage network – a move the tyre brand, manufactured by companies such as Sentury and Wanli in China, says shows its agile supply capability.

Davanti’s range includes the all-terrain, all-season Terratoura; a newly expanded Wintoura winter tyre collection; and Davanti’s flagship DX640 UHP pattern, the official tyre of the Autódromo Internacional do Algarve Racing School in Portimão, Portugal.

“We are thrilled to be partnering with Davanti at this exciting time in the brand’s development,” said TTI CEO Peter-Alexander van’t Hof.

“The brand has grown rapidly, but they have stuck to their principles on product development, quality and have remained focused on maintaining a healthy, successful dealer network.

“At TTI we share Davanti’s vision that we are not just creating tyres, we are creating an ecosystem where, if we make the right decisions everyone – dealers, distributors and manufacturers, will benefit.”

Davanti Mainland Europe sales director, Michael Eckert is continuing to work on extending the Davanti brand to Davanti Key Dealers in Benelux, France, Germany, and elsewhere in Western Europe.

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