Millennial car purchase intent on the rise in Europe

The global automotive industry is currently facing serious economic headwinds and declining sales, leaving industry players wondering if millennials—who currently make up one-third of the world’s population—will drive the industry forward or break from past generations on vehicle ownership. The Millennials and Auto Trends Report released by Duff & Phelps, the global advisor that protects, restores and maximises value for clients, shows that concerns that millennials are less interested in car ownership are greatly overstated and rooted in misconceptions about millennial car-buying patterns.

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