Linglong hosts European Dealers Conference in Cyprus
Linglong Tire hosted its first European Dealers Conference in Cyprus between 11 and 13 October. With nearly 60 European distributors gathering to discuss the company’s achievements and challenges in overseas market development, brand promotion, and product innovation as well as strategic planning, the company said the event was “a success”.
On the morning of 11 October distributors present at the meeting visited two Linglong brand shops in Cyprus and took part in the opening ceremony of a new brand shop in Nicosia, the capital city of Cyprus, learning more about the sales of Linglong tyres and the construction of its brand shops. Over the years, the local distributor in Cyprus has been focusing on the Linglong brand’s management and carrying out all-round brand promotions for Linglong through brand shops, broadcasting, magazines and more.
That afternoon the first Linglong European Dealers Conference was officially held. Wang Feng, chairman of Linglong Tire, introduced the company’s current trade as well as production, R&D, marketing, brand and public welfare developments in the first three quarters of 2019. Speaking about future strategic planning, Wang Feng said that Linglong would engag in clear product positioning, carry out more dimensional marketing planning, form a more professional sales service team and vigorously develop and promote new products and technology for the European market.
During the conference, Linglong’s technician introduced the company’s latest products and technologies to dealers, as well as the research and development direction of new products in the future. The sales representative mainly introduced the brand promotion of the company and the significance of the construction of brand shops and discussed with dealers on how to carry out win-win cooperation under the current fierce market environment.
Meanwhile, a selection of distributors shared the brand promotion experience they have accumulated over the years.
In addition, it was confirmed that the second European Dealers Conference will be held in France in 2020.