Goodyear’s Traicoff moves to Asia Pacific leadership role

As of 1 November, Andy Traicoff will take over as vice president consumer of Goodyear Tire & Rubber’s Asia Pacific business unit. He moves to this role from his current jobs as vice president, customer experience of the company’s Americas business unit, a position he has held since October 2018. Traicoff will report to Ryan Patterson, president of Goodyear Asia Pacific.

In nearly 20 years of service at Goodyear, Traicoff has held a wide variety of leadership roles throughout the company’s North America and Americas strategic business units, including e-commerce, brand marketing, customer marketing, IT, sales, business development and customer experience. Additionally, he helped establish category management as a practice for Goodyear, which transformed its go to market strategy in the consumer replacement business.