Apollo partners Sachin Tendulkar and A R Rahman in new advert

20th May 2019 | 0 Comments
 
Apollo partners Sachin Tendulkar and A R Rahman in new advert
According to Apollo, “The brand essence resonates with what both Ganga and Sachin stand for. While Ganga is about an eternal journey, flowing from one destination to the next overcoming all obstacles, Sachin too, in his journey has gone from milestone to milestone beating every hurdle, from greatness in cricket to the Bharat Ratna, to love and respect across the globe

Leveraging its association with the sporting legend, Sachin Tendulkar, Apollo Tyres has launched a corporate advertising campaign called: “Ganga: the River of People”. The campaign covers television, digital, print and cinema mediums. Indian musical director, composer, musician and singer, A R Rahman has specially composed and sung a song for this television commercial (TVC).

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