Apollo partners Sachin Tendulkar and A R Rahman in new advert
Leveraging its association with the sporting legend, Sachin Tendulkar, Apollo Tyres has launched a corporate advertising campaign called: “Ganga: the River of People”. The campaign covers television, digital, print and cinema mediums. Indian musical director, composer, musician and singer, A R Rahman has specially composed and sung a song for this television commercial (TVC).
Apollo Tyres’ new advert aims to marry what the company says Apollo, Sachin and Ganga symbolise – “the spirit that keeps India on the move towards progress”.
Commenting on the advertising campaign, company representatives said: “The brand essence resonates with what both Ganga and Sachin stand for. While Ganga is about an eternal journey, flowing from one destination to the next overcoming all obstacles, Sachin too, in his journey has gone from milestone to milestone beating every hurdle, from greatness in cricket to the Bharat Ratna, to love and respect across the globe. The river Ganga, Sachin and brand Apollo, all play an important role in the lives of every Indian, that of motivating and enabling them in different ways.”