Tech opens new European HQ

Tech has expanded its Europe, Middle East and African (EMEA) presence with the opening of a new regional headquarters and training centre near Brussels, Belgium led by general manager Tim Verhaeghe.

According to the company, over 100 million tyres are repaired with Tech products around the world each year. And now, European customers will have improved delivery responsiveness and closer access to Tech’s world-class tyre and wheel service training centre.

At the same time, Tech has introduced Tim Verhaeghe as general manager of Tech Europe BVBA. With over 25 years of automotive industry experience at Texaco, Wynn’s, and most recently Syntix, Tim brings significant category knowledge and leadership to Tech.

Speaking of his new role, Tim commented: “It is a pleasure to have joined the TRC group and I consider myself fortunate to have been given this opportunity at such an exciting time with the opening of the new Distribution, Training & Information Centre in Belgium. Having spent time meeting the TRC team across Europe and the USA, I look forward to meeting the expanding team as well as our network of dedicated distributors across the EMEA region.”

Dan Layne, TRC CEO, added: “We are very excited about the new European Headquarters and our new leadership. Tim brings a wealth of experience and knowledge that will serve him well as he leads our Team in EMEA. We welcome Tim to the Technical Rubber Company family!”