Pirelli: ‘Green Performance’ now half of all tyre sales

A decade ago, around 20 per cent of Pirelli tyres were made according to the company’s Green Performance strategy – with new production systems, reduced environmental impact and low energy consumption. The tyre maker reports this figure reached 49.8 per cent of sales last year, up from 43.5 per cent in 2017. Green Performance tyres accounted for 57.5 per cent of Pirelli’s High Value product sales.

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