Global motorsport participation ‘crucial’ part of Yokohama technology strategy

Yokohama’s broad support for global motorsport series and events in 2019 are “crucial” to its positioning in the vanguard of new tyre technology development, the tyre manufacturer states. The importance of motorsport was outlined in the company’s three-year management plan implemented in 2018, the “Grand Design 2020” (GD2020) technology strategy. Yokohama HPT, the company’s UK division outlined its support for events at all levels at Autosport International in January – a strategy that reflects the presence of the brand in its domestic Japanese and global markets too. Its headline series in Japan include the Super Formula Championship, Formula 3, TCR touring cars events, and national rallying and karting championships, while GT racing will play a significant role globally for the company.

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