Alberto Vigano on Vredestein’s new two-wheel range

Riders in the UK and Europe will encounter a new brand of motorcycle tyre later this year, a brand with its sights set on the big players. Entering a hotly-contested market poses a sizable challenge, but the newcomer has several aces up its sleeve. Not only is it produced by a major tyre maker that is already established in Europe, anyone who’s ever shopped for car tyres will find the brand reassuringly familiar.