Michelin selling online in China with JD.com

Motorists in China can now buy Michelin tyres online thanks to an expansion of Michelin China’s partnership with JD.com, the country’s largest retailer. JD.com has launched a first-party flagship store on its platform. The newly-extended partnership will also see Michelin and JD.com integrate their offline automotive service networks; consumers buying Michelin tyres on JD.com will be given priority to choose service networks such as TyrePlus for fitment.

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