Finding success in an increasingly complex sector
Michelin is well-known as a market leader in the truck tyre sector, but how has the company been responding to the pressure of Brexit uncertainty and the market fluctuations caused by last year’s import tariffs?
Michelin has long been a leading player in the truck and bus tyre markets, with customers ranging from some of the largest fleets out there to owner operators. And yet, recent years have been tough for everyone in the commercial vehicle segment as the forces of economic uncertainty combined with a tidal wave of low-cost Chinese tyres have put pressure on businesses. As we approach Brexit, roughly a year after anti-Chinese truck tyre imports were implemented, Tyres & Accessories spoke to Michelin business-to-business sales director, Chris Smith as well as Andrew French (Michelin director services) and solutions in order to find out more.
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