Guy Heywood named Hankook Tire Europe truck tyre marketing director

Hankook Tire Europe has appointed Guy Heywood as the new marketing and strategy director for its European truck and bus business. Heywood has 20 years of experience in the tyre industry in leadership positions, most recently active as the commercial director for Michelin UK and Truck, Bus and Service director for the company’s North Europe area. Heywood is taking over from Seok Yun Kim who relocated to Hankook’s organisation in Jeddah, Saudi Arabia where he has become managing director.

“We warmly welcome Guy as our new marketing and strategy director for Truck & Bus Tyres and Services,” said Tony Lee, vice president marketing and sales at Hankook Tire Europe. “We are delighted to have appointed him in this position. With his detailed industry expertise, many years of experience and a track record of business success, he brings to the table everything needed to continue strengthening and expanding the Hankook brand in this segment.”

“Together with my team, I would like to use my experience to significantly further the development of the Hankook brand as a premium manufacturer in the truck and bus tyre segment. I look forward to exciting tasks and am certain that we will continue the impressive growth in the European TBR business in the years to come,” Guy Heywood commented.