CST extends Dutch football sponsorship

CST has extended its sponsorship of Dutch football club Ajax Amsterdam for a further three years until the end of the 2020-21 season. The Cheng Shin Tire brand’s connection to the club dates back to 2013, and their partnership was expanded two years later. The current arrangement sees CST represented by in-stadium advertisements, logos on the Ajax Amsterdam team bus as well as through diverse promotions and social media campaigns for CST car and bicycle tyres.