Michelin Man named AW’s ‘Icon of the Millennium’

During Advertising Week’s AW New York event earlier this month, the rotund but spritely face of Michelin was named ‘Icon of the Millennium’. Bibendum was honoured at a ceremony held in Times Square.

“Since his birth in 1898, designed by O’Galop, Bibendum is more than just an advertising emblem. He is a living character who embodies the Michelin Group, its values, commitments and missions,” commented Adeline Challon-Kemoun, the Michelin Group’s executive vice-president for brands, sustainable development, communication and public affairs. “As the Group’s spokesperson for better mobility, he passes messages and advises all road users and accompanies them in every journey.”