Pirelli deploys Groove Glove technology in Middle East
The Groove Grove algorithm compares the existing tyres on a given surface at 110km/h with a new set on the same car with the same conditions to determine the relative braking distance of the vehicle.
Pirelli’s Middle East tyre retail operation has adopted Groove Grove technology as a way of improving its service offer.
According to local news reports, Groove Grove was created by Tire Profiles, a partner of MAHA Maschinenbau Haldenwang GmbH & Co., the German supplier of high-end garage and vehicle inspection equipment. Using the technology, motorists can get tyre-related information, including suspension, pressure, alignment, wear and tear and replacement recommendations. The technology also has the capability to calculate the tread depth of the major grooves on a tyre to a tenth of a millimetre.
The Groove Grove algorithm compares the existing tires on a given surface at 110km/h with a new set on the same car with the same conditions to determine the relative braking distance of the vehicle. It then calculates the impact the condition of the current tires will have on braking quality.
Carlos Milan Pirelli, managing director Middle East and Indian subcontinent said:
“Technology is evolving at a rapid pace and Pirelli’s main priorities are performance and safety. The company’s aim is to leverage technological developments to make life easier, safer and more efficient for customers by providing not just the best tires but also the best service. By becoming the first adopters of the Groove Glove technology in the Middle East, Pirelli will be able to provide customers with an unrivalled experience through access to accurate digitized tyre data. Customers can now use Groove Glove to more accurately identify tear condition and the next steps. Milani said the introduction of the technology highlights Pirelli’s commitment and capability to offer a full-spectrum, first-class service to motorists.”
Noman Haider, Technical Advisor at MAHA Middle East FZE commented: “Pirelli has always been a leading global innovator in finding new means and methods to ensure drivers’ safety. It was no surprise for us that the leading premium tyre manufacturer was the first to implement the Groove Glove technology in the region – it aligns perfectly with their mission”.
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