Two new dealers join Trelleborg Professional Centre tyre network

Trelleborg has recruited two new dealer groups to its Trelleborg Professional Centre (TPC) network of top-class, high-quality agricultural tyre dealers in the UK. British Rubber Company (BRC) based in Shipley, Yorkshire and Woodton Tyres, based in Turiff, Aberdeenshire, have joined the network.

Bruce Lauder, senior sales and marketing manager, Trelleborg Wheel systems in the UK, commented: “We are delighted to welcome both BRC and Woodton to our TPC programme. Through this programme and its network of highly-skilled dealers, Trelleborg aims to provide the most complete, innovative and customer-focussed tyre package in the marketplace. We recognise the technical complexity of the market and offer specialist services, training and advice through the TPC programme.”

Tom Card, managing director of British Rubber Company, added: “Trelleborg is the best premium tractor tyre available – and through the TPC programme they offer enhanced after sales service, training and advice for my customers – adding value over a long term and developing partnerships through all levels. BRC are delighted to be involved in the TPC programme.”

Claire Ingles, managing director at Woodton Tyres, comments: “As a company we have a tremendous amount of faith in the Trelleborg brand – we see Trelleborg as our dominating premium brand – a brand we can trust and enjoy exclusivity with. Woodton Tyres are honoured to be joining the TPC programme.”

Woodton Tyres – an expanding, family-run business in the north of Scotland – offers a solution-led support service to its diverse number of agricultural tyre customers. The partnership with Trelleborg and TPC dovetails into this approach and route to market.

Currently consisting of a nationwide network of 26 dealers in the UK, the Trelleborg Professional Centre is a special partnership programme, which aims to bring together the tyre manufacturer and specialist agricultural tyre dealers to deliver an expert and focussed service to the end user.

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