Tyre tariffs: Aeolus relocating production to Prometeon plants
Aeolus Tyre Co., Ltd. has emphasised its continued commitment to European markets. In a statement, the Chinese tyre maker describes its progress with the Aeolus brand within Europe as a “remarkable” achievement and stresses that the “unique position” it has claimed within the market will continue despite the introduction of anti-dumping duties. To facilitate this, some Aeolus tyre production will be relocated outside of China.
“At the moment Aeolus is diligently working on its long-term business strategy in the EU,” the tyre maker shares. “Most importantly, Aeolus remains committed to the EU market. Aeolus is currently working on the project to relocate the production of Aeolus tyres to the production plants of the Prometeon Tyre Group in Egypt and/or Turkey, to supply the EU market demand. Aeolus will use these new production possibilities to maintain the existing distribution channels in this market. This project is a next step in the strategy of Aeolus in enhancing its unique position, which it already claimed for years in the European tyre market.”
Aeolus Tyre states that “there is every reason to believe” that these measures will represent “the next step in a long-term European strategy” that will enhance the Aeolus brand’s market position. Investments in Aeolus within the European Union will continue, it adds.
Those visiting The Tire Cologne can find Aeolus in Hall 7, at Stand C48/D49.
Following the publication of this news item, Prometeon contested Aeolus’s claims, explaining that the relocation plans were suggested rather than agreed.