Toyo sponsoring 2018 Tough Mudder series
Toyo Tyre UK Ltd has announced an expanded programme of sponsorship activities one of which will see it partner with the Tough Mudder series of endurance events.
Tough Mudder is a team-oriented obstacle course featuring 3 event formats, Tough Mudder Full (10-miles) Tough Mudder Half (5-miles) and Tough Mudder 5K (5-kilometres), designed not only to test physical strength but also mental grit. With an innovative course that has inspired more than three million participants worldwide, Tough Mudder is the premier adventure challenge series in the world. In 2018, Tough Mudder events across the UK and around the world will feature new and world class obstacles designed to test your physical and mental strength. More than 95 per cent of participants register as part of a team; to encourage teamwork and camaraderie over competition, the events remain untimed.
The move will see a Toyo Tires presence at each of Tough Mudder’s prime events, including Tough Mudder 5K, Tough Mudder Half, Tough Mudder Full and Toughest Mudder, whilst also taking ownership of the ‘Skid Marked’ Tyre Wall obstacle and the Toyo activation of ‘The Human Hamster Wheel’.