New Goodyear rubber procurement policy to guide supply chain development

In spite of alternatives such as guayule and Russian dandelion, the Hevea brasiliensis tree will remain an important source of rubber for tyre manufacturers. The Goodyear Tire & Rubber Company recognises this and has announced a new natural rubber procurement policy. The tyre maker says this new policy “reflects its strong commitment to the responsible sourcing of raw materials” and believes its implementation and adherence will help address deforestation, land grabbing, and human rights in the areas of the world where natural rubber is produced.

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