Two new members for IAAF

Mobiletron joins TVS EAG as a new IAAF member

The Independent Automotive Aftermarket Federation (IAAF) has welcomed two new companies to its ever-growing membership.

The first of these is automotive group TVS EAG (Excel). Now part of the TVS Motor Group Ltd, TVS EAG supplies quality steering and suspension parts throughout the UK and Ireland.

As a relatively young company, EAG started out in 2003 as Excel Components, offering its affordable brand of Steering and Suspension to the UK aftermarket. In early 2014, Excel announced its offer of a two-year warranty on all products to guarantee peace of mind to all customers.

Ownership of the company changed in 2015, creating a partnership of over 55 years’ experience within the industry and enabling the business to develop further. This was shortly followed by an extensive facelift to include a warehouse move, a new name and new branding, when Excel Components became Excel Automotive Group Ltd (EAG).

EAG was given the opportunity to introduce two leading proprietary brands which has raised the profile of the business. It now supplies Monroe shock absorbers, coil springs, boot struts and tailgate dampers, along with Brembo brake pads, discs, shoes and drums.

Since September 2017 to February 2018, its range has grown from 2,500 to 3,000 parts, with further range extensions planned throughout 2018.

EAG has recently become part of TVS Group, now enjoying the benefits of a large organisation.

TVS EAG managing director, Martin Butterworth, said: “Joining the IAAF will enable us to keep up to speed with industry relevant news and issues, as well as cast our net wider thanks to the networking opportunities it offers. We look forward to being part of the organisation and working alongside our fellow members as we help to steer our customers through the challenges ahead.”

Mobiletron joins IAAF

The second new IAAF member is Mobiletron, manufacturer of engine management sensors and rotating electronics.

The internationally-renowned manufacturer of aftermarket automotive electronics will bring its specialist knowledge to the IAAF membership and will look to take advantage of the many networking opportunities and informative events that are held throughout the year.

Mark Wilson, Mobiletron marketing manager said: “We’re very keen to promote the independent automotive aftermarket and joining IAAF seemed like the natural next step. Being part of this membership supports the aftermarket as a whole as well as who we are and what we represent as a company. We very much relish the chance to become a proactive member, not just to raise Mobiletron’s profile within the aftermarket but also champion the IAAF’s Right2Choose campaign, something we feel very strongly about.”

Mobiletron specialises in components for the automotive industry and export to over 100 countries worldwide. Designing and manufacturing OE and OES parts for over 30 years, the company has been supplying remanufacturers, distributors and motor factors since 1982. Its comprehensive range of engine management and rotating products includes Ignition Coils, Charging Systems, Sensors and TPMS.

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