Drive like a woman: Hankook Tire awarded for safety campaign

Wednesday 13th December 2017 | 0 Comments
 

When my mate Scotty uttered that I drove like a woman he meant it as a slur, but the joke is now on him – it turns out that this is an award-winning driving style. The award is a bronze 2017 Epica Award in the online campaigns – automotive category, and was given to Hankook Tire Sweden for a short video highlighting the over-representation of men, and younger men in particular, in Sweden’s road accident statistics. The campaign is titled Kör som en kvinna, which in English means ‘Drive like a woman’.

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Category: International News