We’re all mad here – Pirelli unveils Alice-themed Cal

The Pirelli Calendar is a survivor. While other pin-up calendars from within our industry have long been banished to workshop tearooms to avoid offending customers, Pirelli’s handiwork is hailed as iconic by countless people around the world, including those ignorant of the company’s day job as tyre maker. Followers of this most famous of all corporate freebie calendars eagerly await the launch of a new edition, and today their cup of joy is surely overflowing. At a high-budget event in New York, Pirelli has unveiled next year’s Cal.