Dmack: Product development to supplant own WRC entry in 2018
In 2017, Dmack again ran a WRC car programme to generate brand exposure and demonstrate the performance of its products. Following what it calls its “most successful” season in the FIA World Rally Championship to date – a year that included highlights such as Dmack-shod drivers leading four events and a maiden overall victory in the Wales Rally GB – the company has decided to take a break from fielding its own WRC car. Next year, the focus – and funds – will instead shift to product development. Dmack also intends to take advantage of the many commercial opportunities it sees by expanding its customer base in WRC2, ERC and other regional and national championships.